:root{
  --ink:#111111; --navy:#0b2864; --cobalt:#1769ff; --blue:#dcebff;
  --cream:#fff9ed; --paper:#fffdf8; --pink:#ffb8d4; --hot:#ff2d8d;
  --butter:#ffe29f; --lime:#d6f7a8; --lav:#e3d8ff; --white:#fff;
  --shadow:#111; --line:rgba(17,17,17,.16);
  --serif:"Cormorant Garamond",Georgia,serif;
  --sans:"DM Sans",system-ui,sans-serif;
  --mono:"Space Mono",monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);overflow-x:hidden}
body.depth-open{overflow:hidden}
a{color:inherit;text-decoration:none}
button{font:inherit}
img{display:block;max-width:100%}
::selection{background:var(--pink);color:var(--ink)}
.grid-bg{
 background-color:var(--cream);
 background-image:linear-gradient(rgba(17,17,17,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(17,17,17,.045) 1px,transparent 1px);
 background-size:28px 28px;
}
.wrap{width:min(1180px,calc(100% - 42px));margin:auto}
.eyebrow{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;display:flex;align-items:center;gap:10px}
.eyebrow:before{content:"";width:22px;height:3px;background:var(--cobalt);border-radius:8px}
.reveal{opacity:0;transform:translateY(24px);transition:opacity .65s ease,transform .65s cubic-bezier(.2,.8,.2,1)}
.reveal.in{opacity:1;transform:none}
.stroke{border:2px solid var(--ink);box-shadow:5px 6px 0 var(--ink)}
.pill{display:inline-flex;align-items:center;gap:8px;border:1.7px solid var(--ink);border-radius:999px;padding:10px 15px;background:var(--white);font-size:12px;font-weight:700;box-shadow:2px 3px 0 var(--ink);transition:.2s ease;cursor:pointer}
.pill:hover{transform:translate(-1px,-2px);box-shadow:4px 5px 0 var(--ink)}
.dot{width:9px;height:9px;background:var(--hot);border-radius:50%;display:inline-block}
.section{padding:105px 0}
.h2{font-family:var(--serif);font-size:clamp(54px,7vw,94px);line-height:.86;letter-spacing:-.045em;font-weight:500;margin:14px 0 0}
.h2 em{color:var(--hot);font-weight:500}
.small-note{font-size:14px;line-height:1.7;color:#686868}

/* nav */
.nav{position:fixed;z-index:80;top:12px;left:12px;right:12px;min-height:58px;border:2px solid var(--ink);border-radius:999px;background:rgba(255,253,248,.92);backdrop-filter:blur(16px);box-shadow:4px 5px 0 var(--ink);display:flex;align-items:center;justify-content:space-between;padding:8px 10px 8px 18px}
.brand{display:flex;align-items:center;gap:10px;font-weight:800;font-size:13px}
.brand .etch-chip{font-family:var(--mono);font-size:9px;text-transform:uppercase;letter-spacing:.12em;background:var(--pink);border:1.5px solid var(--ink);padding:6px 8px;border-radius:8px;transform:rotate(-1.5deg)}
.navlinks{display:flex;align-items:center;gap:5px}
.navlinks a{font-size:11px;font-weight:700;padding:9px 10px;border-radius:999px}
.navlinks a:hover{background:var(--blue)}
.navlinks .contact{background:var(--hot);color:white;border:1.5px solid var(--ink)}
.menu-btn{display:none;border:0;background:transparent;font-size:22px;cursor:pointer}

/* hero */
.hero{min-height:100svh;position:relative;overflow:hidden;background:var(--blue);padding-top:90px;border-bottom:2px solid var(--ink)}
.hero .gridwash{position:absolute;inset:0;background-image:linear-gradient(rgba(17,17,17,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(17,17,17,.04) 1px,transparent 1px);background-size:32px 32px}
.hero-etch{position:absolute;right:-5vw;top:6vh;font-family:var(--sans);font-weight:800;font-size:clamp(160px,26vw,410px);letter-spacing:-.11em;line-height:.8;color:rgba(17,17,17,.06);user-select:none;white-space:nowrap}
.hero-etch span{color:rgba(255,45,141,.26)}
.hero-inner{position:relative;z-index:3;min-height:calc(100svh - 90px);display:grid;grid-template-columns:1.02fr .98fr;align-items:center;gap:45px;padding:60px 0 52px}
.hero-kicker{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;background:var(--butter);border:2px solid var(--ink);box-shadow:3px 4px 0 var(--ink);padding:9px 12px;border-radius:9px;transform:rotate(-1deg)}
.hero h1{font-family:var(--serif);font-weight:500;font-size:clamp(84px,12vw,168px);line-height:.66;letter-spacing:-.07em;margin:34px 0 36px}
.hero h1 em{font-weight:500;color:var(--hot)}
.hero-sub{font-size:clamp(17px,1.55vw,22px);line-height:1.62;max-width:680px;margin:0 0 28px}
.hero-idea{
  font-family:var(--serif);
  font-size:clamp(34px,4.5vw,64px);
  line-height:.98;
  letter-spacing:-.035em;
  max-width:760px;
  margin:0 0 24px;
  font-weight:600;
}
.outcome-row{
  display:flex;
  flex-wrap:wrap;
  gap:8px;
  max-width:760px;
  margin:0 0 28px;
}
.outcome-row span{
  display:inline-flex;
  align-items:center;
  min-height:37px;
  padding:8px 12px;
  border:1.7px solid var(--ink);
  border-radius:999px;
  background:var(--white);
  box-shadow:2px 3px 0 var(--ink);
  font-size:11px;
  font-weight:700;
}
.outcome-row span:nth-child(1){background:#c9f1df}
.outcome-row span:nth-child(2){background:var(--butter)}
.outcome-row span:nth-child(3){background:var(--lav)}
.outcome-row span:nth-child(4){background:var(--pink)}
.outcome-row span:nth-child(5){background:#cfeaff}

.hero-actions{display:flex;flex-wrap:wrap;gap:10px}
.hero-actions .primary{background:var(--ink);color:white}
.hero-meta{margin-top:19px;font-family:var(--mono);font-size:10px;color:#626262}
.hero-art{position:relative;min-height:590px}
.portrait-card{position:absolute;z-index:4;width:min(390px,68%);right:8%;top:7%;background:var(--cream);padding:14px;border-radius:28px 28px 56px 28px;transform:rotate(3deg);transition:transform .4s cubic-bezier(.2,.8,.2,1)}
.portrait-card:hover{transform:rotate(1deg) translateY(-8px)}
.portrait-card img{width:100%;aspect-ratio:1/1.05;object-fit:cover;border:2px solid var(--ink);border-radius:18px 18px 46px 18px}
.portrait-caption{display:flex;justify-content:space-between;align-items:center;padding:10px 4px 2px;font-family:var(--mono);font-size:9px;text-transform:uppercase;letter-spacing:.08em}
.hero-sticker{position:absolute;z-index:6;animation:floaty 4s ease-in-out infinite;will-change:transform}
@keyframes floaty{0%,100%{transform:translateY(0) rotate(var(--r,0deg))}50%{transform:translateY(-7px) rotate(var(--r,0deg))}}
.hero-sticker.brief{left:4%;top:10%;--r:-6deg;animation-delay:-1s}
.hero-sticker.approved{right:0;top:58%;--r:6deg;animation-delay:-2s}
.hero-sticker.star{left:13%;bottom:13%;--r:9deg;animation-delay:-.6s}
.hero-sticker.cursor{right:6%;bottom:10%;--r:-8deg;animation-delay:-2.7s}
.icon-card{background:var(--white);border:2px solid var(--ink);box-shadow:4px 5px 0 var(--ink);border-radius:18px;padding:13px}
.icon-card svg{width:54px;height:54px}
.approved-badge{font-family:var(--mono);font-size:10px;font-weight:700;background:var(--lime);border:2px solid var(--ink);box-shadow:4px 5px 0 var(--ink);border-radius:8px;padding:13px 15px}
.star-shape{font-size:48px;color:#f7bd2b;text-shadow:2px 3px 0 var(--ink);-webkit-text-stroke:1px var(--ink)}
.cursor-shape{font-size:46px;filter:drop-shadow(3px 4px 0 #111)}

/* ticker */
.ticker{border-bottom:2px solid var(--ink);background:var(--cream);height:46px;overflow:hidden;display:flex;align-items:center}
.ticker-track{display:flex;min-width:max-content;animation:ticker 26s linear infinite;font-family:var(--mono);font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.1em}
.ticker-track span{display:inline-flex;align-items:center;gap:18px;padding-right:28px}
.ticker-track b{width:8px;height:8px;border-radius:2px;background:var(--hot);border:1px solid var(--ink);transform:rotate(12deg)}
@keyframes ticker{to{transform:translateX(-50%)}}


/* operating standard */
.questions{
  background:var(--paper);
  border-bottom:2px solid var(--ink);
  padding:82px 0 92px;
  position:relative;
  overflow:hidden;
}
.questions:before{
  content:"";
  position:absolute;
  inset:0;
  background-image:
    linear-gradient(rgba(17,17,17,.035) 1px,transparent 1px),
    linear-gradient(90deg,rgba(17,17,17,.035) 1px,transparent 1px);
  background-size:30px 30px;
  pointer-events:none;
}
.questions-inner{position:relative;z-index:2}
.questions-head{
  display:grid;
  grid-template-columns:.82fr 1.18fr;
  gap:48px;
  align-items:end;
  margin-bottom:38px;
}
.questions-head p{
  font-size:15px;
  line-height:1.7;
  color:#626262;
  max-width:560px;
  margin:0;
}
.question-stack{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:14px;
  align-items:stretch;
}
.qcard{
  min-height:182px;
  border:2px solid var(--ink);
  box-shadow:4px 5px 0 var(--ink);
  border-radius:24px;
  padding:20px;
  display:flex;
  flex-direction:column;
  justify-content:space-between;
  transition:.22s ease;
  position:relative;
  overflow:hidden;
}
.qcard:hover{transform:translateY(-5px)}
.qcard:nth-child(1){background:#c8f1df}
.qcard:nth-child(2){background:var(--butter);transform:rotate(-.7deg)}
.qcard:nth-child(3){background:var(--lav)}
.qcard:nth-child(4){background:var(--pink);transform:rotate(.7deg)}
.qcard .qnum{
  font-family:var(--mono);
  font-size:9px;
  letter-spacing:.12em;
  font-weight:700;
  color:#2f65aa;
}
.qcard strong{
  font-size:21px;
  line-height:1.05;
  letter-spacing:-.025em;
  max-width:220px;
}
.qcard .qicon{
  position:absolute;
  right:13px;
  top:12px;
  width:46px;height:46px;
  border:1.7px solid var(--ink);
  background:white;
  border-radius:50%;
  display:grid;
  place-items:center;
  font-size:19px;
  box-shadow:2px 3px 0 var(--ink);
}
.better-off{
  margin:22px auto 0;
  width:min(840px,100%);
  border:2px solid var(--ink);
  box-shadow:6px 7px 0 var(--ink);
  border-radius:26px;
  background:var(--cobalt);
  color:white;
  min-height:135px;
  padding:24px 28px;
  display:grid;
  grid-template-columns:auto 1fr auto;
  gap:20px;
  align-items:center;
  transform:rotate(-.35deg);
}
.better-off .bigfive{
  width:58px;height:58px;
  border-radius:18px;
  background:var(--butter);
  color:var(--ink);
  border:2px solid var(--ink);
  display:grid;
  place-items:center;
  font-family:var(--mono);
  font-weight:700;
  box-shadow:3px 4px 0 var(--ink);
}
.better-off strong{
  font-family:var(--serif);
  font-size:clamp(29px,4vw,49px);
  line-height:.95;
}
.better-off span{
  font-family:var(--mono);
  font-size:9px;
  text-transform:uppercase;
  letter-spacing:.12em;
  color:rgba(255,255,255,.72);
}

/* fit */
.fit{background:var(--cream);border-bottom:2px solid var(--ink)}
.fit-head{max-width:1000px;margin-bottom:48px}
.fit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.fit-card{min-height:430px;border:2px solid var(--ink);box-shadow:6px 7px 0 var(--ink);border-radius:28px;padding:28px;display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden;transition:.28s ease}
.fit-card:nth-child(1){background:var(--pink);transform:rotate(-1.2deg)}
.fit-card:nth-child(2){background:var(--lime);transform:translateY(18px) rotate(.7deg)}
.fit-card:nth-child(3){background:var(--blue);transform:rotate(-.5deg)}
.fit-card:hover{transform:translateY(-8px) rotate(0deg)!important}
.fit-card .num{font-family:var(--mono);font-size:10px;font-weight:700}
.fit-card h3{font-family:var(--serif);font-size:48px;line-height:.91;letter-spacing:-.035em;font-weight:600;margin:20px 0}
.fit-card p{font-size:14px;line-height:1.7;margin:0;max-width:92%}
.fit-icon{position:absolute;right:-8px;top:22px;width:100px;height:100px;opacity:.9}
.fit-icon svg{width:100%;height:100%}

/* experience */
.experience{background:var(--paper);border-bottom:2px solid var(--ink)}
.exp-layout{display:grid;grid-template-columns:.72fr 1.28fr;gap:55px;align-items:start}
.exp-copy{position:sticky;top:100px}
.exp-copy p{max-width:430px;font-size:15px;line-height:1.74;color:#666}
.exp-ledger{border:2px solid var(--ink);border-radius:28px;overflow:hidden;box-shadow:6px 7px 0 var(--ink);background:white}
.exp-row{display:grid;grid-template-columns:.8fr 1.2fr .6fr;gap:20px;padding:21px 23px;border-bottom:1.5px solid var(--ink);align-items:start;transition:.2s}
.exp-row:last-child{border-bottom:0}
.exp-row:hover{background:var(--butter)}
.exp-row strong{font-family:var(--serif);font-size:24px;line-height:1.05}
.exp-row span{font-size:12.5px;line-height:1.55;color:#555}
.exp-row small{font-family:var(--mono);font-size:9px;line-height:1.5;text-transform:uppercase;letter-spacing:.09em;color:#7a7a7a}
.proof-strip{margin-top:55px;display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.proof-card{background:var(--white);border:2px solid var(--ink);border-radius:22px;padding:22px;min-height:210px;box-shadow:4px 5px 0 var(--ink);transition:.22s}
.proof-card:hover{transform:translateY(-5px)}
.proof-card:nth-child(2){background:#fff0f7} .proof-card:nth-child(3){background:#eef5ff} .proof-card:nth-child(4){background:#f0f9e3}
.proof-card .label{font-family:var(--mono);font-size:9px;text-transform:uppercase;letter-spacing:.12em;color:#376ab2;font-weight:700}
.proof-card h4{font-family:var(--serif);font-size:29px;line-height:.98;margin:15px 0 9px}
.proof-card p{font-size:11.5px;line-height:1.6;color:#666;margin:0}

/* thinking rail */
.thinking{background:linear-gradient(180deg,var(--butter) 0%,#fff7e1 100%);border-bottom:2px solid var(--ink);overflow:hidden}
.thinking-head{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:end;margin-bottom:45px}
.thinking-head p{max-width:520px;font-size:15px;line-height:1.7;color:#5d5d5d}
.thinking-rail{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:8px max(22px,calc((100vw - 1180px)/2)) 28px;scrollbar-width:none}
.thinking-rail::-webkit-scrollbar{display:none}
.think-card{min-width:320px;width:360px;scroll-snap-align:start;background:white;border:2px solid var(--ink);box-shadow:6px 7px 0 var(--ink);border-radius:28px;overflow:hidden;cursor:pointer;transition:.25s;text-align:left;padding:0}
.think-card:hover{transform:translateY(-7px)}
.think-card .image{height:225px;background:#eef5ff;border-bottom:2px solid var(--ink);overflow:hidden;position:relative}
.think-card .image img{width:100%;height:100%;object-fit:cover;transition:.45s}
.think-card:hover .image img{transform:scale(1.035)}
.think-card .n{position:absolute;right:12px;bottom:-10px;font-family:var(--serif);font-size:78px;line-height:1;color:var(--butter);-webkit-text-stroke:1.2px var(--ink);text-shadow:2px 3px 0 var(--ink)}
.think-copy{padding:21px 20px 23px}
.think-copy small{font-family:var(--mono);font-size:9px;text-transform:uppercase;letter-spacing:.1em;color:#3672c8;font-weight:700}
.think-copy h3{font-size:22px;line-height:1.08;letter-spacing:-.03em;margin:12px 0 13px}
.think-copy p{font-size:12px;line-height:1.55;color:#656565;min-height:56px;margin:0 0 16px}
.think-copy b{display:inline-flex;background:var(--cobalt);color:white;border:2px solid var(--ink);box-shadow:3px 4px 0 var(--ink);padding:9px 12px;border-radius:999px;font-size:10px;text-transform:uppercase;letter-spacing:.06em}
.think-card:nth-child(1) .think-copy{background:linear-gradient(#fff,#fff0c9)}
.think-card:nth-child(2) .think-copy{background:linear-gradient(#fff,#ffdce9)}
.think-card:nth-child(3) .think-copy{background:linear-gradient(#fff,#e6f9c9)}
.think-card:nth-child(4) .think-copy{background:linear-gradient(#fff,#e5efff)}
.thinking-footer{margin-top:18px;text-align:right;font-size:12px;color:#666}
.thinking-footer strong{color:var(--ink)}

/* builds */
.builds{background:#0c0e15;color:white;border-bottom:2px solid var(--ink);overflow:hidden}
.builds .h2{color:white}
.builds-head{max-width:900px;margin-bottom:45px}
.builds-head p{color:rgba(255,255,255,.55);font-size:14px;line-height:1.65;max-width:650px}
.build-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:18px}
.build-card{border:1.5px solid rgba(255,255,255,.25);border-radius:28px;min-height:420px;position:relative;overflow:hidden;padding:28px;display:flex;flex-direction:column;justify-content:flex-end;transition:.28s}
.build-card:hover{transform:translateY(-6px);border-color:rgba(255,255,255,.65)}
.build-card:after{content:"";position:absolute;inset:44% 0 0;background:linear-gradient(transparent,rgba(0,0,0,.88))}
.build-card>*{position:relative;z-index:3}
.build-card h3{font-family:var(--serif);font-size:46px;line-height:.92;margin:0 0 8px}
.build-card p{font-size:12px;line-height:1.6;color:rgba(255,255,255,.72);max-width:460px;margin:0 0 16px}
.build-card a{align-self:flex-start;border:1px solid rgba(255,255,255,.5);border-radius:999px;padding:9px 12px;font-size:10px;font-weight:700}
.campaigns{background:linear-gradient(145deg,#58438e,#201738)}
.blackbox{background:linear-gradient(145deg,#1d3c50,#0d141d)}
.rally{background:linear-gradient(145deg,#b87557,#5a2a1d);min-height:300px}
.inspector{background:linear-gradient(145deg,#174b9a,#091a39);min-height:300px}
.build-top{position:absolute!important;z-index:1!important;left:24px;right:24px;top:24px;height:210px;border:1px solid rgba(255,255,255,.14);border-radius:20px;opacity:.95}
.campaigns .build-top{display:grid;grid-template-columns:.7fr 1.3fr;gap:10px;padding:15px}
.campaigns .build-top i{border:1px solid rgba(255,255,255,.13);background:rgba(0,0,0,.13)}
.blackbox .build-top{border:0}
.bbnode{position:absolute;width:60px;height:60px;border:1px solid rgba(255,255,255,.3);border-radius:50%;display:grid;place-items:center;font-size:8px;background:rgba(255,255,255,.04)}
.bbnode.a{left:5%;top:20%}.bbnode.b{left:42%;top:8%}.bbnode.c{right:4%;top:40%}.bbnode.d{left:22%;bottom:2%}.bbnode.e{left:50%;bottom:5%;background:rgba(255,45,141,.22)}
.bbline{position:absolute;height:1px;background:rgba(255,255,255,.28);transform-origin:left center}
.bbline.l1{width:180px;left:65px;top:78px;transform:rotate(-12deg)} .bbline.l2{width:220px;left:145px;top:75px;transform:rotate(14deg)}
.small-builds{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:18px}
.strategy-card{
  margin-top:18px;
  min-height:300px;
  background:
    linear-gradient(rgba(17,17,17,.045) 1px,transparent 1px),
    linear-gradient(90deg,rgba(17,17,17,.045) 1px,transparent 1px),
    linear-gradient(135deg,#fff3bf,#ffc7df 58%,#dcecff);
  background-size:26px 26px,26px 26px,auto;
  color:var(--ink);
  border:2px solid var(--ink);
  box-shadow:6px 7px 0 var(--ink);
  border-radius:28px;
  padding:30px;
  display:grid;
  grid-template-columns:1fr .8fr;
  gap:30px;
  align-items:end;
  position:relative;
  overflow:hidden;
  transition:.28s;
}
.strategy-card:hover{transform:translateY(-6px)}
.strategy-card:after{
  content:"STRATEGY";
  position:absolute;
  right:-28px;
  top:-14px;
  font-family:var(--sans);
  font-weight:800;
  font-size:118px;
  letter-spacing:-.08em;
  color:rgba(17,17,17,.055);
  line-height:1;
  pointer-events:none;
}
.strategy-card .strategy-copy{position:relative;z-index:2}
.strategy-card .strategy-label{
  font-family:var(--mono);
  font-size:9px;
  text-transform:uppercase;
  letter-spacing:.13em;
  color:#1d5fae;
  font-weight:700;
}
.strategy-card h3{
  font-family:var(--serif);
  font-size:48px;
  line-height:.92;
  margin:14px 0 10px;
}
.strategy-card p{
  font-size:12px;
  line-height:1.6;
  color:#555;
  max-width:620px;
  margin:0 0 18px;
}
.strategy-card a{
  display:inline-flex;
  border:2px solid var(--ink);
  box-shadow:3px 4px 0 var(--ink);
  border-radius:999px;
  background:white;
  padding:9px 12px;
  font-size:10px;
  font-weight:700;
}
.strategy-diagram{
  min-height:205px;
  position:relative;
  z-index:2;
}
.strategy-diagram .sheet{
  position:absolute;
  width:180px;
  height:215px;
  border:2px solid var(--ink);
  border-radius:15px;
  background:white;
  box-shadow:5px 6px 0 var(--ink);
  right:70px;
  bottom:0;
  transform:rotate(-5deg);
  padding:18px;
}
.strategy-diagram .sheet.two{
  right:5px;
  bottom:15px;
  transform:rotate(5deg);
  background:#eaf3ff;
}
.strategy-diagram .sheet b{
  display:block;
  font-family:var(--mono);
  font-size:8px;
  color:#2a67b0;
  margin-bottom:15px;
}
.strategy-diagram .sheet i{
  display:block;
  height:7px;
  border-radius:8px;
  background:#111;
  margin:9px 0;
  opacity:.78;
}
.strategy-diagram .sheet i:nth-child(3){width:70%}
.strategy-diagram .sheet i:nth-child(4){width:88%}
.strategy-diagram .sheet i:nth-child(5){width:55%}

.rally .build-top{border:0}
.ringline{position:absolute;width:60%;height:55%;left:20%;top:15%;border:3px solid rgba(255,255,255,.25);border-right:0;border-bottom:0;border-radius:120px 0 0 0}
.rnode{position:absolute;width:48px;height:48px;border:1px solid rgba(255,255,255,.35);border-radius:50%;display:grid;place-items:center;font-size:7px}
.rnode.r1{left:18%;top:16%}.rnode.r2{left:49%;top:30%}.rnode.r3{right:15%;top:17%}
.inspector .build-top{display:grid;grid-template-columns:repeat(5,1fr);gap:6px;padding:12px}
.inspector .build-top i{border:1px solid rgba(255,255,255,.12);border-radius:5px;background:rgba(255,255,255,.04)}

/* close */
.close{background:var(--pink);padding:115px 0 95px;position:relative;overflow:hidden}
.close-etch{position:absolute;right:-5vw;bottom:-6vw;font-family:var(--sans);font-size:25vw;font-weight:800;letter-spacing:-.12em;color:rgba(255,255,255,.25);line-height:.7}
.close-inner{position:relative;z-index:2;display:grid;grid-template-columns:1fr auto;gap:40px;align-items:end}
.close h2{font-family:var(--serif);font-size:clamp(70px,10vw,135px);line-height:.72;letter-spacing:-.06em;margin:0;max-width:850px}
.close-actions{display:flex;flex-direction:column;gap:10px;align-items:stretch}
.close-actions .pill{justify-content:center;min-width:170px}
footer{border-top:2px solid var(--ink);background:var(--cream);padding:18px 0;font-family:var(--mono);font-size:9px}
.footer-row{display:flex;justify-content:space-between;gap:20px}

/* depth overlay */
.depth{position:fixed;z-index:200;inset:0;background:rgba(10,10,14,.86);backdrop-filter:blur(7px);opacity:0;pointer-events:none;transition:.3s ease;padding:14px}
.depth.open{opacity:1;pointer-events:auto}
.depth-shell{height:100%;max-width:1180px;margin:auto;background:var(--navy);border:2px solid var(--ink);border-radius:28px;box-shadow:8px 10px 0 var(--ink);overflow:hidden;display:flex;flex-direction:column;transform:translateY(30px) scale(.985);transition:.4s cubic-bezier(.2,.8,.2,1)}
.depth.open .depth-shell{transform:none}
.depth-top{background:var(--navy);color:white;min-height:58px;display:flex;align-items:center;justify-content:space-between;padding:8px 14px 8px 18px;border-bottom:2px solid var(--ink)}
.depth-title small{display:block;font-family:var(--mono);font-size:8px;letter-spacing:.14em;text-transform:uppercase;color:var(--butter);margin-bottom:2px}
.depth-title strong{font-size:14px}
.close-depth{width:38px;height:38px;border-radius:50%;border:2px solid var(--ink);background:white;font-size:20px;cursor:pointer;box-shadow:2px 3px 0 var(--ink)}
.depth-tabs{background:white;display:flex;gap:7px;align-items:center;padding:9px 14px;border-bottom:2px solid var(--ink);overflow-x:auto;scrollbar-width:none}
.depth-tabs::-webkit-scrollbar{display:none}
.depth-tabs button{white-space:nowrap;border:1.5px solid var(--ink);border-radius:999px;background:white;padding:7px 11px;font-size:9px;font-weight:700;cursor:pointer}
.depth-tabs button.active{background:var(--cobalt);color:white;box-shadow:2px 3px 0 var(--ink)}
.depth-scroll{overflow:auto;overscroll-behavior:contain;flex:1}
.depth-panel{display:none;min-height:100%;background:var(--navy);color:white}
.depth-panel.active{display:block}
.depth-hero{background:var(--cobalt);padding:56px 42px 48px;border-bottom:2px solid var(--ink);position:relative;overflow:hidden}
.depth-hero:after{content:"PERSON";position:absolute;right:-30px;bottom:-24px;font-family:var(--sans);font-weight:800;font-size:110px;color:rgba(255,255,255,.08)}
.depth-hero .eyebrow{color:white} .depth-hero .eyebrow:before{background:var(--butter)}
.depth-hero h2{font-size:clamp(48px,6vw,78px);line-height:.93;letter-spacing:-.045em;margin:16px 0;max-width:880px}
.depth-hero p{max-width:850px;color:rgba(255,255,255,.78);font-size:13px;line-height:1.65}
.depth-body{padding:44px 22px 80px}
.depth-card{background:#f7faff;color:var(--ink);border:2px solid var(--ink);box-shadow:6px 7px 0 var(--ink);border-radius:26px;padding:28px;max-width:1080px;margin:0 auto 28px}
.depth-card.dark{background:var(--navy);color:white;border-color:#07163a;box-shadow:6px 7px 0 #07163a}
.depth-card h3{font-size:clamp(34px,4vw,56px);line-height:.97;letter-spacing:-.04em;margin:0 0 16px}
.depth-card p{font-size:13px;line-height:1.65;color:#676767}
.depth-card.dark p{color:rgba(255,255,255,.72)}
.depth-visual{border:2px solid var(--ink);border-radius:22px;overflow:hidden;background:white;margin-top:22px}
.depth-visual img{width:100%;max-height:520px;object-fit:cover}
.rule-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:22px}
.rule{border:2px solid var(--ink);border-radius:18px;padding:18px;min-height:160px;color:var(--ink);box-shadow:3px 4px 0 var(--ink)}
.rule:nth-child(1),.rule:nth-child(4){background:var(--butter)}.rule:nth-child(2){background:var(--pink)}.rule:nth-child(3){background:var(--lime)}
.rule b{font-family:var(--mono);font-size:9px;color:#2471d3}
.rule strong{display:block;margin:32px 0 7px;font-size:15px}
.rule p{font-size:10.5px;line-height:1.55;margin:0;color:#555}
.three-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:18px}
.choice-mini{border:1.5px solid rgba(255,255,255,.28);border-radius:18px;padding:20px;background:rgba(255,255,255,.06)}
.choice-mini strong{color:var(--butter);display:block;margin-bottom:8px}
.choice-mini p{font-size:11px;line-height:1.55;color:rgba(255,255,255,.75);margin:0}
.memory-demo{display:grid;grid-template-columns:.72fr 1.28fr;gap:16px;margin-top:22px}
.questions{display:grid;gap:8px}
.q{background:white;color:var(--ink);border:2px solid var(--ink);box-shadow:3px 4px 0 var(--ink);border-radius:14px;padding:14px;font-size:11px;font-weight:700}
.answer{background:#e5f0ff;color:var(--ink);border:2px solid var(--ink);box-shadow:4px 5px 0 var(--ink);border-radius:20px;padding:24px}
.answer small{font-family:var(--mono);font-size:8px;color:#3774c6;text-transform:uppercase}
.answer h4{font-size:28px;line-height:1;margin:12px 0}
.answer p{font-size:11px;color:#666}
.memory-flow{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:18px}
.memory-flow div{border:2px solid var(--ink);box-shadow:3px 4px 0 var(--ink);border-radius:18px;padding:18px;color:var(--ink);min-height:140px;background:var(--butter)}
.memory-flow div:nth-child(2),.memory-flow div:nth-child(4){background:var(--lime)}.memory-flow div:nth-child(3),.memory-flow div:nth-child(5){background:var(--pink)}
.memory-flow b{font-family:var(--mono);font-size:8px;color:#2d6dbb}
.memory-flow strong{display:block;margin-top:36px;font-size:14px}
.module-grid{display:grid;grid-template-columns:repeat(7,1fr);gap:7px;margin-top:22px}
.module{background:var(--butter);color:var(--ink);border:1.7px solid var(--ink);border-radius:10px;padding:13px 7px;text-align:center;font-family:var(--mono);font-size:8px;font-weight:700}
.module:nth-child(3n+2){background:var(--lime)}.module:nth-child(3n){background:var(--pink)}
.depth-cta{display:inline-flex;margin-top:20px;border:2px solid var(--ink);box-shadow:3px 4px 0 var(--ink);border-radius:999px;background:var(--cobalt);color:white;padding:11px 14px;font-size:10px;font-weight:700}


/* systems-thinking depth */
.systems-kicker{
  font-family:var(--mono);
  font-size:9px;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:#2f6fbe;
  font-weight:700;
  margin-bottom:14px;
}
.systems-kicker.light{color:var(--butter)}
.reality-lanes{
  display:grid;
  grid-template-columns:.72fr auto 1.28fr;
  gap:14px;
  align-items:stretch;
  margin-top:24px;
}
.lane{
  border:2px solid var(--ink);
  box-shadow:4px 5px 0 var(--ink);
  border-radius:20px;
  padding:21px;
  min-height:210px;
}
.lane.paper{background:var(--butter)}
.lane.real{background:#edf5ff}
.lane-label{
  font-family:var(--mono);
  font-size:8px;
  letter-spacing:.12em;
  color:#2b68ae;
  font-weight:700;
}
.lane.paper strong{
  display:block;
  font-family:var(--mono);
  font-size:27px;
  margin:54px 0 12px;
}
.lane span{font-size:11px;color:#666}
.lane-arrow{
  display:grid;
  place-items:center;
  font-family:var(--serif);
  font-size:48px;
}
.work-chips{
  display:flex;
  flex-wrap:wrap;
  gap:7px;
  align-content:center;
  margin:28px 0 18px;
}
.work-chips i{
  font-style:normal;
  border:1.7px solid var(--ink);
  box-shadow:2px 3px 0 var(--ink);
  background:white;
  padding:8px 10px;
  border-radius:999px;
  font-size:9px;
  font-weight:700;
  transform:rotate(-1deg);
}
.work-chips i:nth-child(2n){background:var(--pink);transform:rotate(1deg)}
.work-chips i:nth-child(3n){background:var(--lime)}
.roai-board{
  display:grid;
  grid-template-columns:1fr auto 1fr;
  gap:14px;
  align-items:stretch;
  margin-top:24px;
}
.roai-left,.roai-right{
  border:1.5px solid rgba(255,255,255,.28);
  border-radius:20px;
  padding:22px;
  background:rgba(255,255,255,.06);
}
.roai-board small{
  font-family:var(--mono);
  font-size:8px;
  color:var(--butter);
  letter-spacing:.1em;
}
.roai-board strong{
  display:block;
  font-size:21px;
  line-height:1.08;
  margin:10px 0 22px;
}
.abcd{
  display:flex;
  align-items:center;
  gap:7px;
}
.abcd b{
  width:43px;height:43px;
  display:grid;place-items:center;
  border-radius:12px;
  background:white;color:var(--ink);
  border:2px solid var(--ink);
  box-shadow:2px 3px 0 var(--ink);
}
.abcd span{color:var(--butter);font-weight:700}
.roai-mark{
  display:grid;
  place-items:center;
  font-family:var(--mono);
  color:var(--butter);
  font-size:11px;
  font-weight:700;
}
.roai-tags{display:flex;flex-wrap:wrap;gap:7px}
.roai-tags span{
  background:white;
  color:var(--ink);
  border:1.5px solid var(--ink);
  border-radius:999px;
  padding:7px 9px;
  font-size:8px;
  font-weight:700;
}
.roai-tags span:nth-child(2n){background:var(--lime)}
.roai-tags span:nth-child(3n){background:var(--pink)}
.roai-line{
  margin-top:18px;
  border:1.5px solid rgba(255,255,255,.28);
  border-left:4px solid var(--butter);
  border-radius:14px;
  padding:14px 16px;
  font-size:15px;
  line-height:1.5;
}
.discovery-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:12px;
  margin-top:22px;
}
.discovery-grid > div{
  border:2px solid var(--ink);
  box-shadow:3px 4px 0 var(--ink);
  border-radius:18px;
  padding:18px;
  min-height:175px;
  background:var(--butter);
}
.discovery-grid > div:nth-child(2),.discovery-grid > div:nth-child(5){background:var(--pink)}
.discovery-grid > div:nth-child(3),.discovery-grid > div:nth-child(6){background:var(--lime)}
.discovery-grid b{
  font-family:var(--mono);
  font-size:8px;
  color:#2d6cb6;
}
.discovery-grid strong{
  display:block;
  font-size:15px;
  margin:28px 0 8px;
}
.discovery-grid p{
  font-size:10.5px;
  line-height:1.55;
  margin:0;
  color:#565656;
}
.campaign-proof{background:#fffdf7}

/* mobile */
@media(max-width:900px){
 .reality-lanes{grid-template-columns:1fr}
 .lane-arrow{min-height:42px;transform:rotate(90deg)}
 .roai-board{grid-template-columns:1fr}
 .roai-mark{min-height:32px}
 .discovery-grid{grid-template-columns:1fr 1fr}
 .questions-head{grid-template-columns:1fr;gap:18px}
 .question-stack{grid-template-columns:1fr 1fr}

 .wrap{width:min(100% - 26px,1180px)}
 .navlinks a:not(.contact){display:none} .menu-btn{display:block}
 .hero-inner{grid-template-columns:1fr;gap:15px;padding-top:70px}
 .hero h1{font-size:clamp(90px,23vw,132px)} .hero-art{min-height:460px}
 .portrait-card{width:62%;right:16%;top:4%}
 .hero-sticker.brief{left:2%;top:6%} .hero-sticker.approved{right:1%;top:48%}
 .fit-grid{grid-template-columns:1fr;gap:18px} .fit-card:nth-child(2){transform:rotate(.8deg)}
 .exp-layout{grid-template-columns:1fr;gap:34px} .exp-copy{position:static}
 .proof-strip{grid-template-columns:1fr 1fr}
 .thinking-head{grid-template-columns:1fr;gap:20px}
 .build-grid{grid-template-columns:1fr} .small-builds{grid-template-columns:1fr 1fr}
 .close-inner{grid-template-columns:1fr} .close-actions{flex-direction:row;flex-wrap:wrap}
 .rule-grid{grid-template-columns:1fr 1fr} .three-grid{grid-template-columns:1fr}
 .memory-demo{grid-template-columns:1fr} .memory-flow{grid-template-columns:1fr 1fr 1fr}
 .module-grid{grid-template-columns:repeat(5,1fr)}
}
@media(max-width:560px){
 .discovery-grid{grid-template-columns:1fr}
 .abcd{flex-wrap:wrap}
 .question-stack{grid-template-columns:1fr}
 .qcard{min-height:132px}
 .better-off{grid-template-columns:auto 1fr;gap:14px}
 .better-off span{grid-column:2}

 .section{padding:78px 0} .h2{font-size:56px}
 .hero{min-height:940px} .hero-inner{align-content:start;padding-bottom:35px}
 .hero-sub{font-size:16px}
 .hero-art{min-height:450px} .portrait-card{width:74%;right:9%}
 .icon-card svg{width:42px;height:42px} .hero-sticker.approved{top:57%}
 .exp-row{grid-template-columns:1fr;gap:8px} .proof-strip{grid-template-columns:1fr}
 .think-card{min-width:82vw}
 .small-builds{grid-template-columns:1fr}
 .strategy-card{grid-template-columns:1fr;min-height:470px}
 .strategy-diagram{min-height:220px}

 .build-card{min-height:380px}
 .close h2{font-size:72px}
 .footer-row{display:block;text-align:center;line-height:1.7}
 .depth{padding:5px} .depth-shell{border-radius:20px} .depth-hero{padding:42px 24px 38px}
 .depth-body{padding:30px 12px 60px} .depth-card{padding:20px}
 .rule-grid{grid-template-columns:1fr} .memory-flow{grid-template-columns:1fr 1fr} .module-grid{grid-template-columns:repeat(3,1fr)}
}
@media(prefers-reduced-motion:reduce){
 *{scroll-behavior:auto!important;animation:none!important;transition:none!important}
 .reveal{opacity:1;transform:none}
}